“Presentation is everything.” We all know how important the look of your food is in relation to its (perceived) taste. Thus, it also matters how your food appears in an image for a Facebook post or ad.
It’s likely you don’t have the budget for, or the training to be, a professional food stylist. That doesn’t mean you can’t have appealing images.
Here are some Facebook ad/post image best practices:
Continue reading “How to Create the Right Photo for Your Facebook Food Post or Ad”
If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques.
However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience.
Following are some Facebook advertising strategies for restaurants you should explore.
Continue reading “Advanced Facebook Advertising Tips for Restaurants”
A recent Harvard Business Review study found that discrimination is a “prevalent phenomenon” in the customer service industry. Discrimination can take place internally (within staff members) and externally (with or from customers). It can come in the form of gender, occupation within the restaurant, race or other protected characteristics.
Here is how to handle a social media crisis related to discrimination and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should Do in a Social Media Crisis, Part V”