Tag: Google Ads

How BIDs Can Use Google Ads to Promote Their Businesses

Posted on by Jaimie Onasch

INTRODUCTION

An image of a street with various shopsFor a business improvement district (BID), one of the ways you can support the businesses in your district is to generate awareness or drive foot traffic through marketing and promotional services.

Google Ads can be an effective way to keep your member businesses top-of-mind, attract visitors or promote events that showcase your members or your area as a whole.

Following are some tips on how your BID can use Google Ads to promote its businesses.

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3 Ways Google Tag Manager Improves Your Ad Campaign

Posted on by Abbey Jones

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

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How to Use Google Display Ads for B2B Marketing

Posted on by Jaimie Onasch

INTRODUCTION

The Google Display Network is made up of millions of websites, videos and apps, which reach more than 90% of internet users worldwide, according to Comscore data shared with Google.

In other words, the Google Display Network can reach people in multiple places across the internet (including YouTube and Gmail). This presents a significant opportunity for B2B businesses that are looking to promote their products or services to their target audiences.

Following are some tips on how your business can use Google Display ads for B2B marketing.

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