Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.
One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.
Continue reading “3 Ways Google Tag Manager Improves Your Ad Campaign”
INTRODUCTIONGoogle Analytics 4 (GA4) can help PR professionals gain deeper insights into campaign performance and optimize their efforts. As the latest version of Google Analytics, GA4 offers more precise tracking of how users interact with content across devices and channels. This allows PR teams to obtain knowledge of website traffic for specific PR activities and gain a clearer understanding of the customer journey.
Here is how to use Google Analytics 4 to track PR efforts:
Continue reading “How to Use Google Analytics to Track PR Efforts”
In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.
Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.
Continue reading “Using Google Tag Manager, Part 2”