In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.
Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.
Continue reading “Using Google Tag Manager, Part 2”If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.
Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.
Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.
Here’s how to get started on Google Tag Manager.
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Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle.
Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics.
Here are the top five statistics to use in Google Analytics.
Continue reading “The Five Most Important Stats in Google Analytics”