Tag: influencer marketing

How to Work With Influencers to Promote Your Downtown

Posted on by Taylor Kennedy

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

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How Local Businesses Can Work with Influencers

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.

Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.

Following are some tips on how you can work with influencers to promote your local business.

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Why You Should Work with Micro-Influencers

Posted on by Brian Lee

social media influencerInfluencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.

For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers” →