How Restaurants Can Use Marketing Automation Tools

INTRODUCTION 

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first. 

Following are some tips on how restaurants can get started with automated email and social media marketing.

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How to Create the Right Photo for Your Facebook Food Post or Ad

“Presentation is everything.” We all know how important the look of your food is in relation to its (perceived) taste. Thus, it also matters how your food appears in an image for a Facebook post or ad.

It’s likely you don’t have the budget for, or the training to be, a professional food stylist. That doesn’t mean you can’t have appealing images. 

Here are some Facebook ad/post image best practices:

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Advanced Facebook Advertising Tips for Restaurants

INTRODUCTION

If your restaurant is one of the 3 million businesses using Facebook to advertise, you’re probably already familiar with some of the platform’s more basic advertising techniques. 

However, as the social media site evolves, it is important to change your strategy accordingly. Facebook ad competition is higher than ever, which means it’s even more important to create an engaging experience for the right audience. 

Following are some Facebook advertising strategies for restaurants you should explore.

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