Tag: restaurant marketing

How Restaurants Can Use TikTok for Marketing

Posted on by Jaimie Onasch

INTRODUCTION

TikTok logo

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing. 

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What Restaurants Should Post on Twitter

Posted on by Brian Lee

Is tweeting repeatedly about your restaurant’s food, drinks, lunch specials and events the correct approach on Twitter?

We analyzed national brands, regional brands and local brands to see what types of posts drove the most engagement with their followers. Use our e-book, What Restaurants Should Post on Twitter, to guide your Twitter strategy.

Download it today.

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How Restaurants Can Use Marketing Automation Tools

Posted on by Jaimie Onasch

INTRODUCTION 

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first. 

Following are some tips on how restaurants can get started with automated email and social media marketing.

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