INTRODUCTIONAccording to data from the American Society of Association Executives, exhibitors account for 27 percent of meeting revenue for associations. Thus, it’s important that your association offers exhibitors a positive experience and traffic to their booth.
Here’s how trade associations can improve the experience for vendors at their trade show.
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A common challenge your chamber of commerce, trade association or other group may face is determining the benefits that are included in membership or at each membership level.
It can be a combination of art and science to figure out the appropriate fee. For example, you can offer dozens of benefits, but if prospective or current members feel the fee is too high, they won’t join or renew regardless.
Continue reading “When Your Association Raises Dues, Make Sure the Math Works”
INTRODUCTIONDue to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.
Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.
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