Tag: associations

How Your Association Can Navigate a Dues Increase

Posted on by Taylor Kennedy

INTRODUCTION

Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.

Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.

Continue reading “How Your Association Can Navigate a Dues Increase” →

How Trade Associations Can Show Value to Members

Posted on by Taylor Kennedy

INTRODUCTION

One reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.

With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.

Here is how trade associations can show value to their members.

Continue reading “How Trade Associations Can Show Value to Members” →

How Trade Associations Can Promote Their Annual Conferences

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.

Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.

Following are some ways your trade association can promote its annual conference.

Continue reading “How Trade Associations Can Promote Their Annual Conferences” →