A common challenge your chamber of commerce, trade association or other group may face is determining the benefits that are included in membership or at each membership level.
It can be a combination of art and science to figure out the appropriate fee. For example, you can offer dozens of benefits, but if prospective or current members feel the fee is too high, they won’t join or renew regardless.
Continue reading “When Your Association Raises Dues, Make Sure the Math Works”
INTRODUCTIONDue to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.
Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.
Continue reading “How Your Association Can Navigate a Dues Increase”
INTRODUCTIONOne reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.
With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.
Here is how trade associations can show value to their members.
Continue reading “How Trade Associations Can Show Value to Members”