Tag: Instagram

How Hospitality Brands Can Improve Their Reels Through Data

Posted on by Jaimie Onasch

INTRODUCTION

According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.

While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.

Following are some ways hospitality brands can improve their Reels by using data.

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How Retail Stores Can Use Checkout with Facebook or Instagram

Posted on by Jaimie Onasch

INTRODUCTION

Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.

Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.

Following are some tips on how your retail store can use Checkout with Facebook or Instagram.

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Top 3 Things You Can Do to Fix Your Meta Business Suite Instagram Issues

Posted on by Jaimie Onasch

INTRODUCTION

Meta Business Suite (FKA Facebook Business Manager) is a management tool brands and businesses can use to manage multiple Meta products, like Facebook, Instagram and Messenger, in one location.

It has several useful features, such as a centralized inbox and post scheduling tools, that are intended to help you streamline your efforts and save you time. However, the platform is also associated with some quirks and glitches that can cause you or your marketing team some headaches, most of which involve Instagram.

Here are three things you can try if you are having issues using Meta Business Suite to manage Instagram.

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