Tag: restaurant marketing

7 Tips for Your Restaurant to Maximize Facebook’s New Page Template

Posted on by Jaimie Onasch

According to Facebook, more than 80 million businesses use the platform to connect with customers and maintain an online presence. If your restaurant is one of them, you may have noticed some recent changes to your Facebook Business Page.

In August, the social media site automatically updated Page templates for certain types of businesses, including restaurants. The new Restaurants & Cafes template is designed to showcase assets that are most important to potential diners, such as your menu, hours of operation, location and photos.

Following are some tips restaurants and bars can use to get the most out of Facebook’s new Page template. Continue reading “7 Tips for Your Restaurant to Maximize Facebook’s New Page Template” →

What Restaurants Should do in a Social Media Crisis, Part IV

Posted on by Taylor Kennedy

INTRODUCTION

Social media makes it easy, unfortunately, for employees to broadcast their opinions. In the restaurant industry, you never know when one disgruntled server, cook or bartender can bring massive unwanted public attention to your brand.

Here is how to handle a social media crisis related to a rogue employee and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part IV” →

What Restaurants Should do in a Social Media Crisis, Part III

Posted on by Taylor Kennedy

INTRODUCTION

In the words of Warren Buffett, “It takes 20 years to build a reputation and fives minutes to ruin it. If you think about that, you’ll do things differently.” Practicing proper food safety, including restaurant sanitation, is essential to keeping your reputation intact (and preventing illnesses).

Take Chipotle’s four–yes four–incidents of food safety. From 2015 to now, the fast-food restaurant has been hit with crises ranging from multiple foodborne illnesses to E. coli. Due to these crises, Chipotle has taken a major hit not only in its stock (down 23 percent in 2017), but customers have a lingering fear of eating there. Some of the chain’s struggles can be blamed on social media, with some instances of misinformation about the crises.

Here is how to handle a social media crisis related to food safety and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should do in a Social Media Crisis, Part III” →