INTRODUCTION
Many municipalities spend hours producing cable programming, from government meetings to community news. But as residents increasingly turn to digital channels for information, local governments have an opportunity to get more value from that content.
According to a study at the Pew Research Center, 88% of U.S. adults get news from digital devices at least sometimes, compared with 63% who get news from television. Rather than creating more content from scratch, municipalities can repurpose or change existing programming into short videos for social media while continuing to use their cable channels.
Here are a few ways to decide what to keep on cable, what to share on social and how to make the transition.
INTRODUCTION