Author: Taylor Kennedy

How to Work With Influencers to Promote Your Downtown

Posted on by Taylor Kennedy

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

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Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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How to Reach Attendees at a Conference

Posted on by Taylor Kennedy

INTRODUCTION

Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.

If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.

Here are three ways to reach attendees at a conference:

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