When a Crisis Happens Nearby, Your Community Should be Prepared

press conferenceWhen a serious incident happens in one community, it can understandably affect how people in neighboring communities think about their own public events. People start to ask questions like “Will I feel safe attending?” “Should this event be postponed or canceled?”

Community leaders should first consider whether an incident in a neighboring community could have implications for their own. That means taking a step back and considering the potential for spillover or how it could affect public perception in their own community. Leaders shouldn’t simply assume that since it happened in another community, it wouldn’t happen at theirs.

For community leaders, there are a few things to help your community be prepared:

Continue reading “When a Crisis Happens Nearby, Your Community Should be Prepared”

How to Promote Your Hotel’s Renovation

INTRODUCTION

A hotel renovation is more than a physical transformation; it’s an opportunity to refresh your brand and generate excitement. According to PCL Construction, most hotels undergo renovations every five to seven years to keep pace with changing guest expectations, brand standards and evolving design trends.

With the right marketing and public relations strategies, hotels can attract former guests, reach new audiences and strengthen community relationships.

Here are tips on how to promote your hotel’s renovation.

Continue reading “How to Promote Your Hotel’s Renovation”

How to Work With Influencers to Promote Your Downtown

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

Continue reading “How to Work With Influencers to Promote Your Downtown”