Author: Taylor Kennedy

How to Reach Attendees at a Conference

Posted on by Taylor Kennedy

INTRODUCTION

Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.

If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.

Here are three ways to reach attendees at a conference:

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How to Write an Effective FAQ for Your Proposed Municipal Project

Posted on by Taylor Kennedy

INTRODUCTION

When a new municipal project is announced, you can expect questions from residents, businesses and elected officials. Creating an FAQ for the project is one of the best ways to address those common questions with your messaging strategy.

Here is how to write an effective FAQ for your proposed municipal project:

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How Your Event Venue Can Work with Your CVB for PR

Posted on by Taylor Kennedy

INTRODUCTION

If your event venue is handling public relations internally, you may be missing opportunities to amplify your message and reach new audiences. The primary goal of a CVB is to attract visitors and events to their destination, and they do this through marketing, advertising and public relations. Their established connections, expertise and resources can complement or enhance your own efforts.

Remember, the relationship between venues and CVBs is mutually beneficial.

Here is how your event venue can work with your CVB for PR.

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