Author: Taylor Kennedy

Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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How to Reach Attendees at a Conference

Posted on by Taylor Kennedy

INTRODUCTION

Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.

If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.

Here are three ways to reach attendees at a conference:

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How to Write an Effective FAQ for Your Proposed Municipal Project

Posted on by Taylor Kennedy

INTRODUCTION

When a new municipal project is announced, you can expect questions from residents, businesses and elected officials. Creating an FAQ for the project is one of the best ways to address those common questions with your messaging strategy.

Here is how to write an effective FAQ for your proposed municipal project:

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