INTRODUCTION
While getting an unpaid feature on a local morning show, a story in the newspaper or a mention from a respected food reporter can provide important exposure for your restaurant, earned media isn’t always predictable.
Shrinking newsrooms and lack of beat writers are among several reasons why garnering media coverage is harder and harder these days. This is where paid media opportunities can make sense.
Here are some situations when restaurants should consider paying for media.
Continue reading “When Should Restaurants Consider Paid Media Opportunities”
When a serious incident happens in one community, it can understandably affect how people in neighboring communities think about their own public events. People start to ask questions like “Will I feel safe attending?” “Should this event be postponed or canceled?”