According to Global Media Insight, YouTube has 2.6 billion active users, and more than 1/4 of the world’s population uses it every month. Since the content distribution platform emerged in 2005, it has kept enhancing its user experience all while keeping its audience engaged.
Here are a few of the new features of YouTube in 2022:
Continue reading “What’s New in YouTube in 2022”
According to YouTube, more than 2 billion users visit the platform each month, which amounts to approximately one-third of all internet users.
Plus, it’s the most widely used online platform among adults in the United States, and paid YouTube mobile advertising is 84 percent more likely to engage viewers than traditional TV advertising.
Following are some tips on how to use YouTube ads to promote your business.
Continue reading “How to Advertise on YouTube”
If your hotel is active on social media platforms like Instagram and Facebook, you’re probably familiar with Stories. YouTube also has a Stories option you can explore, though it differs from what you may be used to.
Once known as “YouTube Reels,” YouTube Stories are visible for seven days, compared to one day on other platforms. Plus, the feature is only available for channels with more than 10,000 subscribers, so you won’t be able to access them unless your hotel or hotel group has a large following.
Since close to 75 percent of adults in the United States tune in to YouTube, it makes sense to explore its Stories feature if your channel qualifies.
Following are some tips on how you can use YouTube Stories to market your hotel, hotel group or resort.
Continue reading “How to Use YouTube Stories for Your Hotel”