How Restaurants Can Use Snapchat to Attract Customers

INTRODUCTION

A graphic featuring the Snapchat logo overlaid on a photo of a restaurantAccording to Statista, Snapchat is projected to reach approximately 113 million users in the United States by 2028, with a heavy focus on younger age groups.

In fact, close to 70% of Snapchat users in the United States are under the age of 34, and close to 30% fall within the 18-24 age range. This presents an opportunity for restaurants looking to engage with younger diners in their communities.

Following are some tips on how your restaurant can use Snapchat to attract customers.

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How Nonprofits Can Use LinkedIn to Recruit Volunteers for Events

INTRODUCTION

A photo of an individual wearing a volunteer shirtLinkedIn is known as the social media network for professionals, with many businesses leveraging the platform to market their company or post job openings. It is also an effective platform for nonprofits that are seeking to recruit volunteers for their next event.

According to LinkedIn, 75% of LinkedIn members have expressed interest in volunteering, and the platform even has an “Open to Volunteer” option for members to add to their profiles.

Following are some tips on how you can use LinkedIn to recruit volunteers for your event.

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Don’t Use AI to Replicate Posts Across Social Channels

social mediaI attended recently an AI summit in which one of the speakers suggested taking one piece of content and using an AI tool to replicate it across all of your social media channels. The rationale was that AI could save you time by not having to manually create each post multiple times.

However, there is a major flaw in that recommendation. Since your social media channels should be communicating to different audiences, you should NOT have the same posts on all of your platforms. Rather, each platform should have messages tailored to its intended audience.

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