Revelation is pleased to announce that Taylor Kennedy is being promoted to Director of Public Relations, and Jaimie Onasch is being promoted to Director of Marketing, effective today.
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How to Work With Influencers to Promote Your Downtown
INTRODUCTION
Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.
Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.
Here is how cities can work with influencers to promote their downtown.
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Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center
INTRODUCTION
In the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.
Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.
Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center: