Revelation’s summer intern is Reilley Farrar. A rising senior at the University of Wisconsin, she is majoring in political science and communications. Reilley, who comes from the St. Louis area, has previously worked in the Wisconsin State Legislature.
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Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)
INTRODUCTION
The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.
Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.
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Doing Nothing Doesn’t Help a Crisis
There is no magic wand to make a crisis disappear. Of course, individuals and organizations wish there was, but the reality is that crisis mitigation usually takes time and careful planning.
Unfortunately, individuals and organizations often don’t want to take any action, even after a crisis communications plan has been created. Instead, they hope that maintaining the status quo will make the problem go away.
Here are a few things to keep in mind as you experience a crisis: