As someone who is a writer for a publication that covers startups (www.madisonstartups.com), I see a variety of press releases from new companies–some are good, some are not.
Here are some tips on when to issue a press release and when you shouldn’t.
Continue reading “When a Startup Should and Shouldn’t Issue a Press Release”
According to Statista, more than 60% of startup founders in the United States identify acquiring new customers as their top concern. At the same time, an analysis by CB insights recognizes “no market need” as one of the top reasons startups fail.
While some startups do fall victim to a bad product-market fit, others may need to focus more on educating their target audiences on how their product or service can be used.
Following are some tips B2B and B2C startups can use to showcase the need for their product or service.
Continue reading “How Startups Can Educate Prospective Customers on the Need for Their Product or Service”
According to the Peterson Institute for International Economics, startup business activity grew from 3.5 million in 2019 to 4.4 million in 2020. However, let’s not sugarcoat it, launching a company is hard work.
One area that will require your attention is PR, which can help to build brand awareness, position your team members in a positive light and educate your target audiences.
Here is how to execute PR for your startup in the pre-launch, pilot study and launch stages.
Continue reading “How to Execute PR for Your Startup in Stages”