A publicly traded company’s CEO has admitted to an extramarital affair with a woman whom U.S. officials are now claiming is a spy for another country. This CEO is the face of the company that he helped to found, and no succession plan is in place.
As expected, the company’s board of directors announced it hired a law firm to investigate, but what will really come out of the investigation?
Continue reading “What Should a Board Do About a Prominent CEO in Trouble?”
INTRODUCTIONOne reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.
With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.
Here is how trade associations can show value to their members.
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LinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.
Here are how B2B companies can use the LinkedIn video feed for branding.
Continue reading “How B2B Companies Can Use LinkedIn Video Feed for Branding”