Jaimie Onasch, Author at Public Relations, Advertising & Social Media

How to Use Geofencing Ads at a Conference

Posted on July 7, 2026July 23, 2026 by Jaimie Onasch

INTRODUCTION

An image of a thumbtack in a map of the United States, which symbolizing location targeting According to S&S Insider, geofencing ads can produce up to 30% higher conversion rates than non-geofencing campaigns.

The hyper-targeted approach uses a virtual boundary around a physical location, such as a conference venue, to deliver timely, targeted ads to those who enter the boundary with their mobile devices. This ensures you’re reaching people based on real-time actions and reduces the number of wasted impressions compared to more traditional digital advertising campaigns.

Following are some ways you can use geofencing ads at conferences.

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How BIDs Can Use Google Ads to Promote Their Businesses

Posted on June 2, 2026July 21, 2026 by Jaimie Onasch

INTRODUCTION

An image of a street with various shops For a business improvement district (BID), one of the ways you can support the businesses in your district is to generate awareness or drive foot traffic through marketing and promotional services.

Google Ads can be an effective way to keep your member businesses top-of-mind, attract visitors or promote events that showcase your members or your area as a whole.

Following are some tips on how your BID can use Google Ads to promote its businesses.

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How Restaurants Can Use the Bookings and Waitlist Features on Google

Posted on May 5, 2026July 16, 2026 by Jaimie Onasch

INTRODUCTION

An image of a reserved sign being placed on a table by a server in a restaurant According to Tabelo, close to 60% of diners prefer to make their reservations online. In addition, a blind survey conducted by Toast shows that 55% of respondents search Google for restaurants when booking a reservation, and 45% of day-of diners are more likely to patronize a restaurant that offers an online waitlist.

Restaurants can integrate Google’s bookings and waitlist tools with their third-party providers to create a more seamless experience for customers or prospective customers who find you on Google Search or Maps.

Here are some ways your restaurant can use the bookings and waitlist features on Google.

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