How Trade Associations Can Promote Their Annual Conferences

INTRODUCTION

According to Statista, the U.S. trade show market size is expected to increase by more than $4 billion over the next few years. In addition, 65% of companies increased their meeting and event spending in 2023.

Whether your association is looking to resume its annual conference after the pandemic, or you are planning your inaugural event, effective marketing can help generate awareness about your event, drive attendance and bring in revenue.

Following are some ways your trade association can promote its annual conference.

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How to Capture Engaging Visual Content for Your Hospitality Business with a Smartphone

INTRODUCTION

Professional digital cameras, such as single-lens reflex (DSLR) cameras, have been the standard for capturing high-quality photos and videos for years. However, recent improvements in smartphone camera capabilities present new opportunities for hospitality businesses that do not wish to invest in a DSLR camera or don’t have the skills to operate it.

According to the Pew Research Center, 90% of Americans own a smartphone, which means you or someone on your staff is always equipped with a camera that can capture compelling photos or videos for your hotel or hospitality businesses with ease.

Following are some tips for capturing engaging visual content for your hotel, resort or hospitality business using a smartphone.

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How Hospitality Brands Can Improve Their Reels Through Data

INTRODUCTION

According to Instagram, more than 140 billion Reels are viewed across Instagram and Facebook each day. In addition, research from HypeAuditor reveals that Reels have the highest reach and the most engagement compared to other content types on Instagram.

While Reels can help your hotel or hospitality brand broaden its reach, it can also be time-consuming to consistently produce short-form video content that resonates with viewers. That’s why your Reels strategy should use insights to help guide and improve your creative efforts so you can maximize performance moving forward.

Following are some ways hospitality brands can improve their Reels by using data.

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