In June, Canada’s Online News Act became law. It requires tech companies like Meta and Google to pay media outlets for sharing Canadian news content on their platforms. Continue reading “Did Canada Make a Mistake with Google and Meta?”
Tag: Google
How to Create Google Remarketing Ads
INTRODUCTION
According to Statista, Google generates 62.5 percent of all core searches in the United States, easily making it the most popular search engine in the country. Similarly, its ad platform has the highest share of U.S. digital ad spend.
While many businesses are using Google Ads to improve brand visibility, only about half are using Google remarketing to enhance their efforts.
Remarketing (or retargeting) ads are a powerful way to reposition your brand in front of people who already have some familiarity with it. Essentially, the ads follow individuals who have visited your website around the internet as they browse other sites. That process can help keep your business top-of-mind and drastically increase conversions.
Following are some tips on how you can use Google remarketing ads for your businesses.
Continue reading “How to Create Google Remarketing Ads”How to Use Google Ads Smart Campaigns for Local Businesses
INTRODUCTION
According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.
Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads.
Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.
Following are some tips on how to use Google Ads Smart campaigns for your local business.
Continue reading “How to Use Google Ads Smart Campaigns for Local Businesses”