Tag: restaurant marketing

Three Ways for Restaurants to Track Customer Acquisition

Posted on by Jaimie Onasch

INTRODUCTION

A photo of customers dining at a restaurant and interacting with a serverCustomer acquisition is a key indicator of success for restaurants, but it can often go untracked or undermeasured, especially among independent restaurants or smaller establishments.

According to a meta-analysis by Focus Digital, restaurants typically spend approximately $30-$180 to attract a new customer, depending on the style of restaurant. If your restaurant isn’t tracking customer acquisition, you are missing opportunities to assess and optimize your marketing efforts and ROI. Moreover, you could be missing out on ways to convert new guests to repeat customers, who tend to spend 67% more than new customers.

Following are three ways your restaurant can track customer acquisition.

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How Restaurants Can Use Snapchat to Attract Customers

Posted on by Jaimie Onasch

INTRODUCTION

A graphic featuring the Snapchat logo overlaid on a photo of a restaurantAccording to Statista, Snapchat is projected to reach approximately 113 million users in the United States by 2028, with a heavy focus on younger age groups.

In fact, close to 70% of Snapchat users in the United States are under the age of 34, and close to 30% fall within the 18-24 age range. This presents an opportunity for restaurants looking to engage with younger diners in their communities.

Following are some tips on how your restaurant can use Snapchat to attract customers.

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How Restaurants Can Take Advantage of 2026 Trends

Posted on by Jaimie Onasch

INTRODUCTION

Each year, the restaurant industry identifies trends that potential customers will likely prioritize when choosing where to eat. For instance, the National Restaurant Association recently released its “What’s Hot Culinary Forecast” for 2026, which can provide valuable insights for restaurateurs.

While it may not be practical to change your operations to align with these trends completely, your restaurant can incorporate small changes or leverage things you are already doing to attract new guests or drive repeat business, particularly when you pair them with the right marketing efforts.

Following are some ways your restaurant can take advantage of the top 2026 trends.

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