Tag: restaurant marketing

How Restaurants Can Use the Bookings and Waitlist Features on Google

Posted on by Jaimie Onasch

INTRODUCTION

An image of a reserved sign being placed on a table by a server in a restaurantAccording to Tabelo, close to 60% of diners prefer to make their reservations online. In addition, a blind survey conducted by Toast shows that 55% of respondents search Google for restaurants when booking a reservation, and 45% of day-of diners are more likely to patronize a restaurant that offers an online waitlist.

Restaurants can integrate Google’s bookings and waitlist tools with their third-party providers to create a more seamless experience for customers or prospective customers who find you on Google Search or Maps.

Here are some ways your restaurant can use the bookings and waitlist features on Google.

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Three Ways for Restaurants to Track Customer Acquisition

Posted on by Jaimie Onasch

INTRODUCTION

A photo of customers dining at a restaurant and interacting with a serverCustomer acquisition is a key indicator of success for restaurants, but it can often go untracked or undermeasured, especially among independent restaurants or smaller establishments.

According to a meta-analysis by Focus Digital, restaurants typically spend approximately $30-$180 to attract a new customer, depending on the style of restaurant. If your restaurant isn’t tracking customer acquisition, you are missing opportunities to assess and optimize your marketing efforts and ROI. Moreover, you could be missing out on ways to convert new guests to repeat customers, who tend to spend 67% more than new customers.

Following are three ways your restaurant can track customer acquisition.

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How Restaurants Can Use Snapchat to Attract Customers

Posted on by Jaimie Onasch

INTRODUCTION

A graphic featuring the Snapchat logo overlaid on a photo of a restaurantAccording to Statista, Snapchat is projected to reach approximately 113 million users in the United States by 2028, with a heavy focus on younger age groups.

In fact, close to 70% of Snapchat users in the United States are under the age of 34, and close to 30% fall within the 18-24 age range. This presents an opportunity for restaurants looking to engage with younger diners in their communities.

Following are some tips on how your restaurant can use Snapchat to attract customers.

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