Tag: Snapchat

How Restaurants Can Use Snapchat to Attract Customers

Posted on by Jaimie Onasch

INTRODUCTION

A graphic featuring the Snapchat logo overlaid on a photo of a restaurantAccording to Statista, Snapchat is projected to reach approximately 113 million users in the United States by 2028, with a heavy focus on younger age groups.

In fact, close to 70% of Snapchat users in the United States are under the age of 34, and close to 30% fall within the 18-24 age range. This presents an opportunity for restaurants looking to engage with younger diners in their communities.

Following are some tips on how your restaurant can use Snapchat to attract customers.

Continue reading “How Restaurants Can Use Snapchat to Attract Customers” →

What’s New in Snapchat 2022

Posted on by Liz Sacco

INTRODUCTION

Since launching in 2011, Snapchat has experienced exponential growth. Company leaders now claim the app reaches 75% of people ages 13-34 in more than 20 countries.

The company continues to develop new features in hopes of both retaining current users and attracting new ones.

These are some of the changes to Snapchat in 2022.

Continue reading “What’s New in Snapchat 2022” →

How to Set up SnapChat Filters for Your Hotel

Posted on by Brian Lee

INTRODUCTION

Snapchat filterA Snapchat filter is a graphic that overlays a photo or video you take. It’s a quick and easy way of adding decorations or branding to your photos and videos.

(On the image on the right, you’ll see that Yahoo! is promoting its fantasy baseball league through a spring training filter.)

Filters are different from Snapchat lenses, which use augmented reality to enhance or distort a photo or video through facial recognition.

After a user takes a photo or video, they can swipe to add filters. Your hotel, resort or bed & breakfast can create a geofilter for your property that is only accessible to people inside the boundary you set.

You should create filters of your restaurant, pool, events, room specials, etc., to build brand awareness or maintain top-of-mind awareness by having your guests and visitors spread your messages to their respective networks. Continue reading “How to Set up SnapChat Filters for Your Hotel” →