INTRODUCTIONAccording to data from the American Society of Association Executives, exhibitors account for 27 percent of meeting revenue for associations. Thus, it’s important that your association offers exhibitors a positive experience and traffic to their booth.
Here’s how trade associations can improve the experience for vendors at their trade show.
Continue reading “How Your Association Can Improve Your Trade Show for Your Vendors”
We are pleased to announce that Lucy Hanlon and Halie Norlen are joining Revelation as our fall interns.
Lucy is studying strategic communications at the University of Wisconsin. A junior from Lake Forest, Ill., Lucy recently held a communications role for the City of Lake Forest.
Halie is a senior who will graduate in marketing from the University of Wisconsin this December. She hails from Duluth, Minn., and worked in marketing at a hotel.
One of the marketing services we offer to hotels is managing online reviews, primarily on Google and Facebook. As a result of all the comments I’ve seen over the years, I now have more of a critical eye when I stay at hotels.
Whatever I experience or see–good or bad–I think to myself: will this be mentioned in another guest’s review? Part of the challenge for hoteliers is that guests don’t always report issues in person. Often, they prefer to vent about it online, and it can make you look negligent or ignorant.