One of the marketing services we offer to hotels is managing online reviews, primarily on Google and Facebook. As a result of all the comments I’ve seen over the years, I now have more of a critical eye when I stay at hotels.
Whatever I experience or see–good or bad–I think to myself: will this be mentioned in another guest’s review? Part of the challenge for hoteliers is that guests don’t always report issues in person. Often, they prefer to vent about it online, and it can make you look negligent or ignorant.