Experience Your Hotel as a Guest

hotel roomOne of the marketing services we offer to hotels is managing online reviews, primarily on Google and Facebook. As a result of all the comments I’ve seen over the years, I now have more of a critical eye when I stay at hotels.

Whatever I experience or see–good or bad–I think to myself: will this be mentioned in another guest’s review? Part of the challenge for hoteliers is that guests don’t always report issues in person. Often, they prefer to vent about it online, and it can make you look negligent or ignorant.

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When Your Association Raises Dues, Make Sure the Math Works

duesA common challenge your chamber of commerce, trade association or other group may face is determining the benefits that are included in membership or at each membership level.

It can be a combination of art and science to figure out the appropriate fee. For example, you can offer dozens of benefits, but if prospective or current members feel the fee is too high, they won’t join or renew regardless.

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