Video marketing can help real estate agents with lead generation, brand awareness and ultimately sales. After all, real estate listings with videos receive 403 percent more inquiries than those without videos, according to QuickSprout.
Here’s how realtors can use YouTube to market their properties.
Continue reading “How Realtors Can Use YouTube to Market Their Properties”
In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.
Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.
Continue reading “Using Google Tag Manager, Part 2”
On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.
Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.
Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.
Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.
Continue reading “How to use Retargeting for Your Online Store”