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How to Set up Retargeting Ads for Your Hotel

Posted on October 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Today’s travelers are likely to shop around for the best price or experience before committing to a hotel, which helps explain the 78.3 percent booking abandonment rate on hotel websites.

Retargeting (or remarketing) ads are a powerful way to position your brand in front of people who have already contemplated booking with you. Essentially, the ads follow individuals who’ve visited your website around the internet as they browse other sites, which can help keep your hotel top-of-mind and hopefully drive direct bookings.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how you can use Facebook and Google retargeting ads for your hotel, resort or bed and breakfast.

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How to Develop a Messaging Strategy for Your Tech Startup

Posted on September 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.

Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.

Here are tips on how to develop a messaging strategy for your tech startup.

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How to Set up Instagram Filters for Your Hotel

Posted on August 9, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

Have you ever logged into Instagram and wondered how brands make their photos look so good? Chances are, Instagram filters are the reason.

It is estimated that 18 percent of all photos on the platform use a native Instagram filter. However, the actual percentage of filter-enhanced photos is likely much higher when you factor in external photo editing software.

Hotels like yours can take advantage of photo filters to establish a consistent look or aesthetic for your account, making it easier for potential guests to identify your brand just from the image.

Following are some tips on how to use Instagram filters for your hotel, resort or bed and breakfast.

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