INTRODUCTION
Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.
If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.
Here are three ways to reach attendees at a conference:
Even though McDonald’s never uses its CEO in any of its advertising campaigns, it chose to have him introduce the new Big Arch burger. For the past few weeks, he has been criticized and lampooned for taking a small bite and calling the burger a “product.”