Category: Advertising & Marketing

Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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3 Ways Google Tag Manager Improves Your Ad Campaign

Posted on by Abbey Jones

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

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How to Reach Attendees at a Conference

Posted on by Taylor Kennedy

INTRODUCTION

Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.

If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.

Here are three ways to reach attendees at a conference:

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