Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Use Geofencing Ads at a Conference

Posted on July 7, 2026July 23, 2026 by Jaimie Onasch

INTRODUCTION

An image of a thumbtack in a map of the United States, which symbolizing location targeting According to S&S Insider, geofencing ads can produce up to 30% higher conversion rates than non-geofencing campaigns.

The hyper-targeted approach uses a virtual boundary around a physical location, such as a conference venue, to deliver timely, targeted ads to those who enter the boundary with their mobile devices. This ensures you’re reaching people based on real-time actions and reduces the number of wasted impressions compared to more traditional digital advertising campaigns.

Following are some ways you can use geofencing ads at conferences.

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How BIDs Can Use Google Ads to Promote Their Businesses

Posted on June 2, 2026July 21, 2026 by Jaimie Onasch

INTRODUCTION

An image of a street with various shops For a business improvement district (BID), one of the ways you can support the businesses in your district is to generate awareness or drive foot traffic through marketing and promotional services.

Google Ads can be an effective way to keep your member businesses top-of-mind, attract visitors or promote events that showcase your members or your area as a whole.

Following are some tips on how your BID can use Google Ads to promote its businesses.

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Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on May 19, 2026May 22, 2026 by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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