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Using Google Tag Manager, Part 1

Posted on May 22, 2019January 9, 2020 by Brian Lee

If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.

Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.

Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.

Here’s how to get started on Google Tag Manager.

How to Use Google Shopping to Sell Your Products

Posted on May 20, 2019February 9, 2021 by Taylor Kennedy

INTRODUCTION

The goal as an online seller is to attract new buyers at a manageable cost. One way is to reach customers when they are searching for your product, and that can be done through Google Shopping.

According to Jumpshot, 35 percent of Google product searches turn into transactions within five days. With Google’s reach and targeting capabilities, it makes the platform an effective customer acquisition channel.

Here are four ways to use Google Shopping to sell your products.

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Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on May 16, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using.

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