Public Relations, Advertising & Social Media

How to Use Webinars for B2B Lead Generation

Posted on June 23, 2021June 23, 2021 by Jaimie Onasch

INTRODUCTION

While we may have seen a surge in B2B webinars in 2020 due to the pandemic, webinars have been around for years and will continue to be a vital component of content marketing strategies for B2B brands.

When used appropriately, webinars can help you humanize your brand, build thought leadership, showcase the value of your products or services and generate meaningful B2B leads. In fact, in a 2021 Demand Gen Report, 53% of marketers identify webinars as the top-of-the-funnel format that generates the most high-quality leads.

Following are some tips on how to use webinars for B2B lead generation.

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Best Practices When Pitching a Podcast

Posted on June 15, 2021June 17, 2021 by Taylor Kennedy

INTRODUCTION

According to Edison Research, approximately 80 million Americans listen to podcasts weekly. This makes sense as they’re easy to access and follow, both at home/office and on the road.

Having your clients featured on the right podcast can be an effective public relations and marketing strategy. It not only increases their brand recognition, but it also expands the company’s reach and helps the staff be perceived as experts in their field.

Here are best practices to follow when pitching a podcast.

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How to Use Airmeet to Host a Virtual Event

Posted on June 9, 2021June 11, 2021 by Brian Lee

INTRODUCTION

Even as society opens up again, some forms of business will still be conducted online. In fact, we expect many seminars, conferences, lectures and symposia to take place online for at least the next year.

We recently hosted a business recognition gala on Airmeet. This platform is designed to host the aforementioned events, and in our opinion, handles online networking better than most of the alternatives.

Here’s how to use Airmeet to host your next online event.

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