You’ve spent a lot of time on tasks such as writing your business plan, getting city approvals, remodeling your space, setting up suppliers and/or hiring staff. You open your restaurant, store, salon, gym or other business, and on day one, you have no customers. Why?
It’s because you didn’t do any marketing prior to opening. This happens all the time, as business owners mistakenly think–to paraphrase “Field of Dreams”–if we build it, they will come.
Continue reading “How to Market the Launch of Your Business”