The old days of a 20-page, almost-all-text whitepaper are gone, fortunately. No one, especially a physician or other healthcare employee, has the time to read such a long document.
Instead, we recommend 2-4 pages, filled with photos, graphics and/or charts. Here’s how to create a health tech whitepaper:
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After a challenging 2020 for healthcare, many health tech conferences in 2021 will return to being in-person (or at least with a hybrid approach). This is another opportunity for health tech leaders to meet, share and exchange insights related to the industry.
Here is a look at the major health tech conferences in 2021. We’ll update the information as it becomes available.
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According to Statista, the global digital health market is expected to exceed $500 billion by 2025, and the health IT segment (which is already at $280 billion) is expected to generate the largest revenue share.
However, B2B health tech companies face a unique set of challenges when it comes to promoting and selling their platforms. Oftentimes, they need to target both physicians (the users) and financial decision-makers to be successful.
Following are some tips on how you can market your health tech platform to those audiences.
Continue reading “How to Market Your Health Tech Platform to the Physician and the Buyer”