I always know that when someone has quit their job and started their own business–typically as a consultant–because all of a sudden, they are sharing their manifesto through numerous posts on LinkedIn.
Those posts go something like this:
Category: Entrepreneurship
Using Loss Aversion Theory to Determine Customers’ Pain Points
In a nutshell, loss aversion theory states that most people would rather avoid a loss than make a gain. Yet, many brands focus on the latter when marketing to their prospective customers.
Yes, some people do want to be healthier, richer, stronger, more attractive, etc. But is what you’re selling enough to motivate your prospects into buying? Continue reading “Using Loss Aversion Theory to Determine Customers’ Pain Points”
Restaurants: Maximize Revenue or Minimize Expenses
To maximize their profit, businesses must maximize revenue while minimizing expenses. Here’s an examination of the tough world of hospitality, where restaurants have seemingly tried to either maximize revenue or minimize expenses, but not both simultaneously.
Continue reading “Restaurants: Maximize Revenue or Minimize Expenses”