Category: Public relations

How to Work With Influencers to Promote Your Downtown

Posted on by Taylor Kennedy

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

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Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center

Posted on by Brian Lee

data centerINTRODUCTION

In the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.

Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.

Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center:

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Doing Nothing Doesn’t Help a Crisis

Posted on by Brian Lee

There is no magic wand to make a crisis disappear. Of course, individuals and organizations wish there was, but the reality is that crisis mitigation usually takes time and careful planning.

Unfortunately, individuals and organizations often don’t want to take any action, even after a crisis communications plan has been created. Instead, they hope that maintaining the status quo will make the problem go away.

Here are a few things to keep in mind as you experience a crisis:

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