Category: Public relations

Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center

Posted on by Brian Lee

data centerINTRODUCTION

In the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.

Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.

Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center:

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Doing Nothing Doesn’t Help a Crisis

Posted on by Brian Lee

There is no magic wand to make a crisis disappear. Of course, individuals and organizations wish there was, but the reality is that crisis mitigation usually takes time and careful planning.

Unfortunately, individuals and organizations often don’t want to take any action, even after a crisis communications plan has been created. Instead, they hope that maintaining the status quo will make the problem go away.

Here are a few things to keep in mind as you experience a crisis:

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How to Write an Effective FAQ for Your Proposed Municipal Project

Posted on by Taylor Kennedy

INTRODUCTION

When a new municipal project is announced, you can expect questions from residents, businesses and elected officials. Creating an FAQ for the project is one of the best ways to address those common questions with your messaging strategy.

Here is how to write an effective FAQ for your proposed municipal project:

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