A common challenge your chamber of commerce, trade association or other group may face is determining the benefits that are included in membership or at each membership level.
It can be a combination of art and science to figure out the appropriate fee. For example, you can offer dozens of benefits, but if prospective or current members feel the fee is too high, they won’t join or renew regardless.
Continue reading “When Your Association Raises Dues, Make Sure the Math Works”
Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.
Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.
Here is how cities can work with influencers to promote their downtown.
Continue reading “How to Work With Influencers to Promote Your Downtown”
INTRODUCTIONIn the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.
Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.
Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center: