Joining the Revelation team as our spring intern is Lena Skowronek. She will graduate this semester from the University of Wisconsin with a degree in marketing and business management. Hailing from Hopkins, Minn., Lena has experience in marketing through several internships.
Blog
How Retail Stores Can Avoid Deceptive Price Advertising
When I read that Menards (Wisconsin’s version of Home Depot) was fined $4.25 million for deceptive practices for its rebate program, my first thought was, “What took so long?”
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How Trade Associations Can Show Value to Members
INTRODUCTION
One reason why people join trade associations is that they believe your organization can offer something of value. Maybe they’re looking to expand their professional network. Or maybe they need to develop new skills or want a reliable source of information about news in the field.
With your members facing limited budgets and/or limited time, associations must be intentional about demonstrating value in ways members can see and measure. Bottom line: it’s not enough to do the work–you have to show it, too.
Here is how trade associations can show value to their members.
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