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How to Work With Influencers to Promote Your Downtown

Posted on by Taylor Kennedy

INTRODUCTION

Cities want people to visit, stay, shop and eat in their downtown. But how can cities promote themselves in a way that is authentic but effective? Many downtown organizations (including BIDs) are turning to influencers to help promote their city.

Working with influencers provides mutual benefits. They get to try local experiences firsthand, and their followers view their recommendations as personal, not promotional.

Here is how cities can work with influencers to promote their downtown.

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Three Things to Avoid That Can Help Overcome Opposition for Your Proposed Data Center

Posted on by Brian Lee

data centerINTRODUCTION

In the past year, there has been rampant opposition to the proposed development of data centers across the country. One study found that $18 billion of data center projects were blocked, and it’s happening in both red and blue states.

Reasons for community pushback include rising electricity rates, energy and water requirements, tax breaks for developers and lack of jobs that are created, according to an article by The Harvard Gazette. In addition, opposition is becoming more and more organized.

Here is what you should avoid doing to improve the chances of overcoming NIMBYism and misinformation for your proposed data center:

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How BIDs Can Use Google Ads to Promote Their Businesses

Posted on by Jaimie Onasch

INTRODUCTION

An image of a street with various shopsFor a business improvement district (BID), one of the ways you can support the businesses in your district is to generate awareness or drive foot traffic through marketing and promotional services.

Google Ads can be an effective way to keep your member businesses top-of-mind, attract visitors or promote events that showcase your members or your area as a whole.

Following are some tips on how your BID can use Google Ads to promote its businesses.

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