We are pleased to announce that Lucy Hanlon and Halie Norlen are joining Revelation as our fall interns.
Lucy is studying strategic communications at the University of Wisconsin. A junior from Lake Forest, Ill., Lucy recently held a communications role for the City of Lake Forest.
Halie is a senior who will graduate in marketing from the University of Wisconsin this December. She hails from Duluth, Minn., and worked in marketing at a hotel.
September 2, 2026 – Today, the nationally recognized Italian concept North Italia, known for its scratch-made cuisine, hand-tossed pizzas and stunning craft cocktails, opens its newest outpost in Madison, Wisconsin. Marking its Wisconsin debut, North Italia is excited to join Madison’s growing culinary scene, bringing chef-driven, regionally inspired Italian favorites, and more to the city.
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Geofencing is a location-based advertising technology that creates a virtual boundary around physical areas and prompts an action when a device enters, leaves or travels through the specified area. Many platforms on the market offer geofencing services. Typically, they operate on a pay-per-click or cost-per-mille pricing model, much like Google or Meta ads.
Geofencing is a particularly functional form of advertising for restaurants for a few reasons. First, restaurants have an extremely local customer base. Second, dining decisions can be highly situational, such as leaving work, staying at a hotel, attending an event, shopping or visiting an entertainment venue. Geofencing lets restaurants build campaigns around those situations.
Location can also signal potential intent or interest. Someone visiting a competing restaurant, entertainment district or nearby attraction may be part of a particularly relevant audience for a restaurant.
Geofencing can help reduce wasted ad spend, too. Rather than advertising across an entire metro area, restaurants can concentrate spending on geographic areas where their desired customers are likely to be.
Continue reading “How Restaurants Can Use Geofencing to Attract Customers”