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How to Use Geofencing Ads at a Conference

Posted on by Jaimie Onasch

INTRODUCTION

An image of a thumbtack in a map of the United States, which symbolizing location targetingAccording to S&S Insider, geofencing ads can produce up to 30% higher conversion rates than non-geofencing campaigns.

The hyper-targeted approach uses a virtual boundary around a physical location, such as a conference venue, to deliver timely, targeted ads to those who enter the boundary with their mobile devices. This ensures you’re reaching people based on real-time actions and reduces the number of wasted impressions compared to more traditional digital advertising campaigns.

Following are some ways you can use geofencing ads at conferences.

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Should Your Community Set up a DORA?

Posted on by Abbey Jones

INTRODUCTION

There’s a phenomenon sweeping across cities throughout the United States, and its name is DORA.

DORA stands for Designated Outdoor Refreshment Area. When you first hear the term, your mind may jump to places like Bourbon Street in New Orleans, the Las Vegas Strip or Beale Street in Memphis. While those areas allow public alcohol consumption, they aren’t actually DORAs. Instead, they operate under Public Consumption or Open Container ordinances.

So, what’s the difference?

A DORA is much more structured. Rather than allowing open containers throughout an entire entertainment district, a DORA establishes a clearly defined area with specific rules governing where alcohol can be purchased, in what type of container it must be served and when it can be consumed. While that may sound restrictive, these guardrails are exactly why many communities find DORAs to be an attractive option. They provide many of the economic benefits of outdoor drinking while maintaining a greater level of control and oversight.

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