Blog

Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

Continue reading “Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)” →

Doing Nothing Doesn’t Help a Crisis

Posted on by Brian Lee

There is no magic wand to make a crisis disappear. Of course, individuals and organizations wish there was, but the reality is that crisis mitigation usually takes time and careful planning.

Unfortunately, individuals and organizations often don’t want to take any action, even after a crisis communications plan has been created. Instead, they hope that maintaining the status quo will make the problem go away.

Here are a few things to keep in mind as you experience a crisis:

Continue reading “Doing Nothing Doesn’t Help a Crisis” →

How Restaurants Can Use the Bookings and Waitlist Features on Google

Posted on by Jaimie Onasch

INTRODUCTION

An image of a reserved sign being placed on a table by a server in a restaurantAccording to Tabelo, close to 60% of diners prefer to make their reservations online. In addition, a blind survey conducted by Toast shows that 55% of respondents search Google for restaurants when booking a reservation, and 45% of day-of diners are more likely to patronize a restaurant that offers an online waitlist.

Restaurants can integrate Google’s bookings and waitlist tools with their third-party providers to create a more seamless experience for customers or prospective customers who find you on Google Search or Maps.

Here are some ways your restaurant can use the bookings and waitlist features on Google.

Continue reading “How Restaurants Can Use the Bookings and Waitlist Features on Google” →