Author: Abbey Jones

How to Make Your Community Stand Out and Attract Visitors

Posted on by Abbey Jones

INTRODUCTION

Every community has something unique to offer, but making those qualities stand out isn’t always easy. Differentiating your community from neighboring ones can help attract visitors, support local businesses, encourage economic development and improve the quality of life for residents.

Whether it’s through local attractions, community events or unique businesses, creating reasons for people to visit and spend time in your community can have a lasting economic impact. So, how can you make your community stand out?

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How Restaurants Can Reach Young Professionals with CTV ads

Posted on by Abbey Jones

INTRODUCTION

Connected TV (CTV) advertising places video ads on internet-connected televisions through streaming services like Hulu, Peacock, Paramount+ and YouTube. Unlike traditional cable or broadcast advertising, CTV ads can be purchased programmatically, allowing advertisers to reach specific audiences rather than relying primarily on a program’s general viewership.

For restaurants, CTV advertising offers a valuable opportunity to reach young professionals through targeting based on location, demographics, interests, and, depending on the platform, past behaviors.

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How Restaurants Can Use Geofencing to Attract Customers

Posted on by Abbey Jones

INTRODUCTION

Geofencing is a location-based advertising technology that creates a virtual boundary around physical areas and prompts an action when a device enters, leaves or travels through the specified area. Many platforms on the market offer geofencing services. Typically, they operate on a pay-per-click or cost-per-mille pricing model, much like Google or Meta ads.

Geofencing is a particularly functional form of advertising for restaurants for a few reasons. First, restaurants have an extremely local customer base. Second, dining decisions can be highly situational, such as leaving work, staying at a hotel, attending an event, shopping or visiting an entertainment venue.  Geofencing lets restaurants build campaigns around those situations.

Location can also signal potential intent or interest. Someone visiting a competing restaurant, entertainment district or nearby attraction may be part of a particularly relevant audience for a restaurant.

Geofencing can help reduce wasted ad spend, too. Rather than advertising across an entire metro area, restaurants can concentrate spending on geographic areas where their desired customers are likely to be.

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