Should Your Community Set up a DORA?

INTRODUCTION

There’s a phenomenon sweeping across cities throughout the United States, and its name is DORA.

DORA stands for Designated Outdoor Refreshment Area. When you first hear the term, your mind may jump to places like Bourbon Street in New Orleans, the Las Vegas Strip or Beale Street in Memphis. While those areas allow public alcohol consumption, they aren’t actually DORAs. Instead, they operate under Public Consumption or Open Container ordinances.

So, what’s the difference?

A DORA is much more structured. Rather than allowing open containers throughout an entire entertainment district, a DORA establishes a clearly defined area with specific rules governing where alcohol can be purchased, in what type of container it must be served and when it can be consumed. While that may sound restrictive, these guardrails are exactly why many communities find DORAs to be an attractive option. They provide many of the economic benefits of outdoor drinking while maintaining a greater level of control and oversight.

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When You Should Consider Having EMS at Your Event

INTRODUCTION

Event planning is commonly known as one of the most stressful careers a person can have. Not only does it demand a keen eye for aesthetics, exceptional organization and superior communication skills, but it also requires you to predict the future somehow. Seasoned event planners anticipate problems and develop solutions before they arise.

One important area is deciding when to have Emergency Medical Services (EMS) on site. You’ve seen them at music festivals, sporting events and rallies, but how do these events decide when to make that call? Continue reading “When You Should Consider Having EMS at Your Event”

3 Ways Google Tag Manager Improves Your Ad Campaign

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

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