Author: Abbey Jones

How Restaurants Can Use Geofencing to Attract Customers

Posted on by Abbey Jones

INTRODUCTION

Geofencing is a location-based advertising technology that creates a virtual boundary around physical areas and prompts an action when a device enters, leaves or travels through the specified area. Many platforms on the market offer geofencing services. Typically, they operate on a pay-per-click or cost-per-mille pricing model, much like Google or Meta ads.

Geofencing is a particularly functional form of advertising for restaurants for a few reasons. First, restaurants have an extremely local customer base. Second, dining decisions can be highly situational, such as leaving work, staying at a hotel, attending an event, shopping or visiting an entertainment venue.  Geofencing lets restaurants build campaigns around those situations.

Location can also signal potential intent or interest. Someone visiting a competing restaurant, entertainment district or nearby attraction may be part of a particularly relevant audience for a restaurant.

Geofencing can help reduce wasted ad spend, too. Rather than advertising across an entire metro area, restaurants can concentrate spending on geographic areas where their desired customers are likely to be.

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How to Fundraise Using Community Outreach

Posted on by Abbey Jones

INTRODUCTION

Organizations engage in fundraising for many reasons, including financing new initiatives, expanding a workforce, upgrading systems or supporting community projects. Regardless of the cause, fundraising can be challenging, particularly when organizations are competing for attention and financial support.

Getting in front of the right people, building credibility and communicating the value of your cause are essential to a successful fundraising campaign. One way to accomplish all three is through strategic community outreach.

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Should Your Community Set up a DORA?

Posted on by Abbey Jones

INTRODUCTION

There’s a phenomenon sweeping across cities throughout the United States, and its name is DORA.

DORA stands for Designated Outdoor Refreshment Area. When you first hear the term, your mind may jump to places like Bourbon Street in New Orleans, the Las Vegas Strip or Beale Street in Memphis. While those areas allow public alcohol consumption, they aren’t actually DORAs. Instead, they operate under Public Consumption or Open Container ordinances.

So, what’s the difference?

A DORA is much more structured. Rather than allowing open containers throughout an entire entertainment district, a DORA establishes a clearly defined area with specific rules governing where alcohol can be purchased, in what type of container it must be served and when it can be consumed. While that may sound restrictive, these guardrails are exactly why many communities find DORAs to be an attractive option. They provide many of the economic benefits of outdoor drinking while maintaining a greater level of control and oversight.

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