INTRODUCTION
According to a global risk and business consulting firm, a strong culture of responsible business behavior can contribute to lowering costs, increasing effectiveness and sustaining reputation during times of trouble. That means reputation management should not be limited to the communications department of your hospital.
Assuming you have CEO buy-in, here’s how to implement a reputation management campaign for your hospital, clinic or health system. Continue reading “How to Implement a Reputation Management Campaign”
Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.