Apps Archives - Public Relations, Advertising & Social Media

How to Use AI for Crisis Communications

Posted on December 13, 2023December 28, 2023 by Taylor Kennedy

INTRODUCTION

By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.

AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.

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How Municipalities Can Use AI for Social Listening

Posted on December 5, 2023December 5, 2023 by Brian Lee

INTRODUCTION

It’s important to keep in mind that social media is meant for two-way communication. Oftentimes, municipalities will only communicate to their audiences but never or hardly ever listen to what they have to say.

Social listening is the process of tracking social media mentions of your brand; conversations about your brand, product or service; audience sentiments; and trends in your industry. The data that you collect can help your organization gather feedback on a particular effort, take advantage of new opportunities, avoid or mitigate potential threats and determine gaps in service, among many other uses.

These days, your municipality can use AI to aid your social listening efforts to better serve residents, businesses and visitors of your community. Here are a few ways to use AI for social listening.

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How to Set up Digital Literacy Training for Healthcare Providers

Posted on August 5, 2020August 19, 2020 by Taylor Kennedy

INTRODUCTION

Due to the current COVID-19 pandemic, healthcare systems and physician offices have accelerated digital health solutions, putting telehealth front and center. According to the U.S. Department of Health and Human Services, there was a “meteoric rise of telehealth during the pandemic.”

With telehealth rising, so does the need for proper training among medical staff to help address gaps in knowledge and equip them with the skills they need to become more comfortable and adept with technology.

Here are ways on how to set up digital literacy training for healthcare providers.