Does your hospital’s Facebook page have no purpose beyond “we should be on Facebook?” Are you following some undefined strategy of so-called “online branding?” Or, do you have reasons to be on Facebook, yet your objectives aren’t being met?
While you are probably tempted to fulfill a myriad of needs through your Facebook page, you are best served
Here are three ways your hospital can maximize its Facebook page.
Continue reading “How to Maximize Your Hospital’s Facebook Page”When a developer or organization proposes a new development or improvements to an existing facility, concerns will likely arise: Will the building or infrastructure tarnish the value of an established neighborhood? Is it going to ruin a space that has scenic or environmental value? How will it affect traffic, taxes, safety, etc.?
It’s important to address these questions and ultimately engage your stakeholders in all aspects of the project’s timeline. Here are tips on how to manage public involvement of proposed developments.
READ MOREDoes it make sense for a fitness club to tell its members to join now? No, because they’re already members.
Does it make sense for a pay channel to tell its subscribers to subscribe today? No, because they’re already subscribers.
Yet, these and other types of businesses do this every day on Facebook. I get it, the need to sell is strong. However, following a customer acquisition approach is wrong.
Continue reading “Why You Should Use Facebook for Customer Retention”