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How to Use Google Shopping to Sell Your Products

Posted on by Taylor Kennedy

INTRODUCTION

The goal as an online seller is to attract new buyers at a manageable cost. One way is to reach customers when they are searching for your product, and that can be done through Google Shopping.

According to Jumpshot, 35 percent of Google product searches turn into transactions within five days. With Google’s reach and targeting capabilities, it makes the platform an effective customer acquisition channel.

Here are four ways to use Google Shopping to sell your products.

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Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using. 

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The Five Most Important Stats in Google Analytics

Posted on by Taylor Kennedy

INTRODUCTION

Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle. 

Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics. 

Here are the top five statistics to use in Google Analytics.

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