Discrimination can come in the form of an employee to customer or employee to employee. It can be on the basis of gender, sexuality, age, occupation within the hotel or other characteristics.
With the goal of keeping your hotel’s reputation intact and to minimize backlash from the incident, here is how to handle a social media crisis related to discrimination.
Continue reading “Hotels: How to Manage a Crisis Online, Part 3: Discrimination”
Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States.
If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.
Following are some tips on how your retail store or business can start selling products on Amazon.
Continue reading “How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings”
Recently, the Milwaukee Brewers announced that American Family Insurance will replace Miller Brewing as the naming rights sponsor for the stadium in 2021. As with any change, some people were upset; however, they were likely even more upset because 1) Miller Brewing is a more logical partner for the Brewers, and 2) the way the new sponsorship was announced was riddled with mistakes.
Let’s take a look at what should have been done:
Continue reading “Analyzing the Brewers’ Stadium Naming Rights Announcement”