The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.
Continue reading “What Does a PR Professional (Really) Do?”Blog
How to Set up Retargeting Ads to Market Your Development
INTRODUCTION
In this day and age, digital marketing is essential for reaching potential home buyers or renters in your market; however, a single digital ad campaign is not likely to get you the quality leads you need.
Retargeting, or remarketing, is a way to reconnect with people who previously interacted with your website by strategically positioning ads in front of them as they browse other sites.
This helps you keep your message in front of people who already expressed interest in your development, which often leads to better campaign performance results. In fact, the average click-through-rate of a retargeting ad is 10 times higher than traditional display ads.
So, where should you start? According to eMarketer, Google and Facebook capture close to 57 percent of the U.S. digital ad market, making them good platforms to use.
Following are some tips on how to market your development using retargeting ads on Facebook and Google.
Continue reading “How to Set up Retargeting Ads to Market Your Development”2019 PRSA-Madison Alchemy Awards
Revelation PR, Advertising & Social Media won an Award of Excellence for the third time in four years, this time in the category of integrated marketing campaigns, in the annual PRSA-Madison Alchemy Awards.
Our entry was for our work on promoting the inaugural Madison Black Chamber of Commerce Black Business Awards Dinner in 2018. Through the use of Facebook ads, media relations and e-newsletters in a three-week span, we successfully helped the chamber sell out the event.
Judging this year’s entries was a PRSA chapter in Virginia.