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How to Get Started with Marketing Your Product on Amazon, Part 2: Amazon Advertising and External Marketing

Posted on by Jaimie Onasch

INTRODUCTION

According to a report by EMarketer, Amazon is now the third largest digital ad seller in the United States, behind Google and Facebook. It estimates that U.S. advertisers spent $4.61 billion on the platform last year and predicts that number to increase significantly by 2020. 

Furthermore, there are more than 560 million product listings in the U.S. alone. For retailers selling products on Amazon, it means finding ways to make products stand out.

Following are some tips on how your retail store or business can advertise products on Amazon and further promote them through external channels.

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How to Create the Right Photo for Your Facebook Food Post or Ad

Posted on by Brian Lee

“Presentation is everything.” We all know how important the look of your food is in relation to its (perceived) taste. Thus, it also matters how your food appears in an image for a Facebook post or ad.

It’s likely you don’t have the budget for, or the training to be, a professional food stylist. That doesn’t mean you can’t have appealing images. 

Here are some Facebook ad/post image best practices:

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