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How Hotels Can Use WeChat for Marketing

Posted on by Jaimie Onasch

As a hotelier, you probably already use social media sites such as Facebook, Instagram and Twitter to target travelers, but have you ever thought to explore WeChat? If not, you could be missing out on a huge customer base that doesn’t have access to the other major sites.

Known as the super app in China, WeChat combines the power of messaging, social media, social commerce and mobile payment into one platform. Plus, it has more than 1 billion users, making it a logical step for hotel marketers looking to expand their reach among Chinese tourists.

Following are some tips on how to use WeChat to market your hotel or resort.

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Welcome Kate!

Posted on by Brian Lee

Kate Schmidt, a graduating senior at the University of Wisconsin, joined us earlier this semester as our spring intern. She previously served as a social media coordinator at another agency and has written articles for the Odyssey Online.  In addition to majoring in life sciences communications, Kate also is pursuing certificates in business and entrepreneurship.

Hotels: How to Manage a Crisis Online, Part 1: Service Issues

Posted on by Taylor Kennedy

INTRODUCTION

In a study by the White House Office of Consumer Affairs, dissatisfied customers typically tell nine to 15 other people about their experience; some tell 20 or more. This is especially important for hotels, B&Bs and resorts. Service issues such as inattentive and rude staff, a room not up to a customer’s liking and dirty amenities, can cause customers to write negative reviews online on sites like TripAdvisor, Google and Yelp. 

Here is how to handle a social media crisis related to a service issue and rebuild your hotel’s reputation.

Continue reading “Hotels: How to Manage a Crisis Online, Part 1: Service Issues” →