Are you getting the most use out of your Facebook Page? For example, can your customers schedule appointments with you? Are you directing them to resources they’re seeking? Are you driving action toward a sale?
Watch this short video for some quick tips on features you should set up on your Facebook Page.
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Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.
However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”
Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.
Running a business is hard work, therefore creating brand guidelines can help steer a lot of important decisions your company will make in the future.
According to NJIT Online, 90 percent of consumers expect to have the same experience with a brand across all platforms (e.g. website, social media, customer service).
Here is what to include in your brand guidelines for content.
Continue reading “How to Create Brand Guidelines for Your Content”