Public Relations, Advertising & Social Media

How Restaurants Can Use TikTok for Marketing

Posted on December 20, 2019December 20, 2019 by Jaimie Onasch

INTRODUCTION

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing.

Continue reading →

Startup Funding Press Release Template

Posted on December 10, 2019December 10, 2019 by Brian Lee

We have received many startup funding announcements through our publication, MadisonStartups.com, and they have been all over the map in terms of the format. Remember, your goal is to present the most important facts in descending order. Follow this template on how to write a press release for your startup’s funding.

Continue reading →

How to Use Google Ads Smart Campaigns for Local Businesses

Posted on December 6, 2019December 6, 2019 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search provider in the United States, accounting for more than 93 percent of the mobile market and 62.5 percent of desktop search queries.

Google Ads can enhance your exposure on the platform by targeting search terms, or keywords, people are using to find products or services related to your business. In fact, Google reports that most businesses see an average 200 percent return on investment for paid ads.

Google Ads Smart campaigns allow local businesses to tap into Google’s powerful ad platform by offering a simplified option that takes a fraction of the time to set up.

Following are some tips on how to use Google Ads Smart campaigns for your local business.

Continue reading →