restaurant marketing Archives - Page 5 of 11 - Public Relations, Advertising & Social Media

TikTok Ideas for Restaurants

Posted on July 24, 2020July 27, 2020 by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016.

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers.

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies.

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What Restaurants Should Post on Social Media When They Reopen

Posted on May 22, 2020May 27, 2020 by Jaimie Onasch

INTRODUCTION

The novel coronavirus has had a drastic impact on restaurants over the past several months, with many establishments closing their doors in response to local stay-at-home orders. In fact, the National Restaurant Association estimates that the industry lost more than $80 billion in sales by the end of April.

Now that it’s time to start reopening, many restaurateurs are left wondering how to move forward and what they should communicate to their customers.

Following are some tips on what restaurants should post on their social media channels when they reopen.

The Ultimate Checklist for Rebranding Your Restaurant

Posted on January 10, 2020January 27, 2020 by Taylor Kennedy

INTRODUCTION

Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.

However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”

Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.

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