Tag: restaurant marketing

How Restaurants Can Use Instagram Reels

Posted on by Jaimie Onasch

INTRODUCTION

Instagram Reels logo

It’s no secret that video is becoming the most popular form of content on the internet. In fact, the Cisco Annual Internet Report estimates that online videos will account for more than 80% of all traffic by 2022. In addition, social video generates 1,200% more shares than text and image content combined.

Short-form video, in particular, is gaining popularity thanks to emerging social media platforms like TikTok. If you’re like many restaurant marketers, you may not have the time or resources to build a following on a new platform. Since foodies already live on Instagram, it makes sense to take advantage of their newest product–Instagram Reels. 

Launched in August of 2020, Instagram Reels are 15- or 30-second videos that can be overlayed with audio, text, special effects and stickers, similar to what you see on TikTok.

Following are some tips on how to use Instagram Reels for restaurants. 

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TikTok Ideas for Restaurants

Posted on by Jaimie Onasch

INTRODUCTION

Snapshot of Chipotle's corn salsa TikTok video

TikTok has quickly become one of the most popular social media platforms in the world, with 800 million active users and more than 2 billion downloads since it launched in September 2016. 

The video sharing app, which features short, looping videos that can be customized with filters and effects, is most popular with younger individuals. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers. 

In a previous article, we discussed several marketing strategies restaurants can use to promote themselves on TikTok. Following are some TikTok ideas for restaurants to execute those strategies. 

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What Restaurants Should Post on Social Media When They Reopen

Posted on by Jaimie Onasch

INTRODUCTION

Restaurant workers in the kitchen

The novel coronavirus has had a drastic impact on restaurants over the past several months, with many establishments closing their doors in response to local stay-at-home orders. In fact, the National Restaurant Association estimates that the industry lost more than $80 billion in sales by the end of April.

Now that it’s time to start reopening, many restaurateurs are left wondering how to move forward and what they should communicate to their customers. 

Following are some tips on what restaurants should post on their social media channels when they reopen. 

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