When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.
Here’s how to find and work with micro-influencers for your grand opening or brand activation.
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According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.
While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.
Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.
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In an influencer marketing survey done by Collective Bias, 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. One tool that can help find, connect and keep track of influencers is Cision.
Here are a few ways to find influencers using Cision:
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