According to Statista, more than 225 million people in the United States use Facebook, and approximately 900,000 U.S. businesses are using Facebook boosts or ads to reach them.
Some businesses, however, may not be sure which ad format will meet their marketing and business objectives.
Following are some tips on how and when to use Facebook boosts (vs. ads) for your development.
Continue reading “When to Use Facebook Boosts vs. Ads for Your Development”
More and more digital marketing platforms are adding self-service advertising features. That means you can buy, create and schedule online ads without needing to go through a media sales rep.
Continue reading “How to Advertise on Pandora and iHeart”
Brands are always looking for ways to create some exposure but sometimes, it is caused by a controversial customer. We’ve seen this recently in the online store dropping the company that carried Kyle Rittenhouse’s family’s branded merchandise. Also, many companies have cut their ties to President Trump.
Have you ever wondered how a store goes about making these types of decisions? Here are a few things retailers can do when dealing with a controversial customer.
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