Public Relations, Advertising & Social Media

Transference of Money During COVID-19 Pandemic

Posted on November 5, 2020November 9, 2020 by Brian Lee

In a high school science class, I remember learning that energy is never created or destroyed. Instead, it changes from one form to another–this is the First Law of Thermodynamics.

In some respects, the same law can be applied to our economy. While many individuals and businesses are suffering financially, many individuals and businesses also are flourishing financially. It’s not like money disappeared; rather, it moved from one segment to another.

Here are some examples of the transference of money during the COVID-19 Pandemic. If your business has been negatively affected by the pandemic, is it possible to pivot, diversify or shift directions?

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How to Set up a Reddit AMA

Posted on October 26, 2020October 27, 2020 by Taylor Kennedy

INTRODUCTION

In 2009, Reddit created Ask Me Anything (AMA). In an AMA, an individual answers questions in real-time about topic expertise or services, making it an ideal opportunity to increase brand awareness. Barack Obama and Bill Gates have been some of the most famous participants to date, receiving more than 23,000 and 11,700 comments, respectively.

Here are three things to keep in mind when setting up an AMA:

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Why Internal Integration is Important in Marketing

Posted on October 20, 2020October 20, 2020 by Brian Lee

How often does a company announce the release date for a product, only to have to revise it when it’s clear it won’t meet the deadline? That’s just one consequence of the marketing department not being aligned with the other departments and vice-versa.

In other words, marketing, sales, finance, production, development, procurement and other internal functions all need to be integrated. Think of Steve Jobs and how design to him was equally important as function. In an interview with Fast Company, an Apple senior designer and user experience evangelist said, “Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.”

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