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Virtual Tradeshow Tips for Success

Posted on by Taylor Kennedy

INTRODUCTION

According to the Center for Exhibition Research, there were approximately 9,400 B2B tradeshows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes. 

Keep these three tips in mind to maximize your virtual tradeshow booth experience.

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Transference of Money During COVID-19 Pandemic

Posted on by Brian Lee

In a high school science class, I remember learning that energy is never created or destroyed. Instead, it changes from one form to another–this is the First Law of Thermodynamics.

In some respects, the same law can be applied to our economy. While many individuals and businesses are suffering financially, many individuals and businesses also are flourishing financially. It’s not like money disappeared; rather, it moved from one segment to another.

Here are some examples of the transference of money during the COVID-19 Pandemic. If your business has been negatively affected by the pandemic, is it possible to pivot, diversify or shift directions?

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How to Set up a Reddit AMA

Posted on by Taylor Kennedy

INTRODUCTION

In 2009, Reddit created Ask Me Anything (AMA).  In an AMA, an individual answers questions in real-time about topic expertise or services, making it an ideal opportunity to increase brand awareness. Barack Obama and Bill Gates have been some of the most famous participants to date, receiving more than 23,000 and 11,700 comments, respectively. 

Here are three things to keep in mind when setting up an AMA:

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