INTRODUCTIONAccording to data from the American Society of Association Executives, exhibitors account for 27 percent of meeting revenue for associations. Thus, it’s important that your association offers exhibitors a positive experience and traffic to their booth.
Here’s how trade associations can improve the experience for vendors at their trade show.
Continue reading “How Your Association Can Improve Your Trade Show for Your Vendors”
According to the Center for Exhibition Research, there were approximately 9,400 B2B trade shows and exhibitions held in the United States in 2019. However, due to the ongoing COVID-19 pandemic, thousands of tradeshows have been moved to a virtual format. This leaves exhibitors to change their approach as well. Gone are the days of shaking hands with attendees and handing out tchotchkes.
Keep these three tips in mind to maximize your virtual trade show booth experience.
Industry trade shows can be a helpful marketing activity for your company. According to GraphiColor Exhibits, 83 percent of trade show attendees have some kind of buying power. With the correct strategy, trade shows can provide an opportunity to expand your company’s customer base and business sales.