MADISON, Wis. — The Madison Black Chamber of Commerce will host a Black Business Resiliency Showcase on Thursday, May 6 from 4-6 p.m. This annual fundraising event previously known as the Black Business Awards Recognition & Exhibit will be held virtually this year.
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Case Study: Hosting Events During COVID
INTRODUCTION
Even as gathering restrictions ease up and more and more people get vaccinated, event planning in 2021 will still have challenges. We recently hosted two in-person events, one indoors and the other outdoors, and we’d like to share what we learned.
Continue reading “Case Study: Hosting Events During COVID”Media Interviews: CEO or Subject Matter Expert?
INTRODUCTION
Having the right company spokesperson is essential for your media relations efforts. This person will give your organization a voice and help build trust with the public.
More times than not, the CEO is considered the face of a company. However, there are some instances where your company’s subject matter expert(s) (SME) may be more beneficial for a media interview. Regardless of who is in front of the camera, it’s important that the public perception (of your company) is positive.
Here is when you should use your CEO for a media interview and reasons when the subject matter expert should handle the request.
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