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How to Market Your Health Tech Platform to the Physician and the Buyer

Posted on by Jaimie Onasch

INTRODUCTION

Healthcare professionals using a health tech platform

According to Statista, the global digital health market is expected to exceed $500 billion by 2025, and the health IT segment (which is already at $280 billion) is expected to generate the largest revenue share. 

However, B2B health tech companies face a unique set of challenges when it comes to promoting and selling their platforms. Oftentimes, they need to target both physicians (the users) and financial decision-makers to be successful.

Following are some tips on how you can market your health tech platform to those audiences. 

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How to Market the Launch of Your Business

Posted on by Brian Lee

You’ve spent a lot of time on tasks such as writing your business plan, getting city approvals, remodeling your space, setting up suppliers and/or hiring staff. You open your restaurant, store, salon, gym or other business, and on day one, you have no customers. Why? 

It’s because you didn’t do any marketing prior to opening. This happens all the time, as business owners mistakenly think–to paraphrase “Field of Dreams”–if we build it, they will come.

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