Category: Uncategorized

How Hospitality Businesses Can Use Meta AI to Enhance Content

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, the global market size and revenue for artificial intelligence (AI) is expected to exceed $735 billion by 2030.

In the past few years alone, we have seen a dramatic increase in AI-powered tools for existing marketing platforms such as email marketing software, design programs and social media. Meta is no exception, as it has introduced various new AI tools that are designed to help businesses enhance their organic and paid social media content.

Following are some tips on how your hospitality business can use Meta’s AI tools.

Continue reading “How Hospitality Businesses Can Use Meta AI to Enhance Content” →

How to Market the Launch of Your Business

Posted on by Brian Lee

You’ve spent a lot of time on tasks such as writing your business plan, getting city approvals, remodeling your space, setting up suppliers and/or hiring staff. You open your restaurant, store, salon, gym or other business, and on day one, you have no customers. Why? 

It’s because you didn’t do any marketing prior to opening. This happens all the time, as business owners mistakenly think–to paraphrase “Field of Dreams”–if we build it, they will come.

Continue reading “How to Market the Launch of Your Business” →

When Suppliers and Buyers Become Your Competitors

Posted on by Brian Lee

Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.

Continue reading “When Suppliers and Buyers Become Your Competitors” →